2025 Prediction #4: The End of Discovery (and the Web) as We Know It

I promise this isn't as boring as you might think.

Welcome back! Today we’re tackling the end of discovery as know it. Look, I get it - there’s a chance you’re thinking this is boring. But it matters a lot - I promise. Allow me a quick preamble:

Why Discovery Online Matters

Discovery online is the foundation of how we navigate, interact with, and make sense of the world. It determines what we see, who we …