Strange Loop

Strange Loop

After Hollywood: AI Video and the On-Ramp to Synthetic Media

AI video’s iPhone moment and how YouTube’s pipes will make it ambient; and creators, not studios, will set the pace.

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Adam Cunningham
Oct 07, 2025
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👋🏼 Announcement: I’m giving a keynote at MIPCOM next week about the next chapter of high-end drama in an unpredictable world. If you’re going to be in Cannes, say hi.

“One man’s slop is another man’s gold.” — Rohan Sahai, OpenAI’s product lead for Sora

For months, the trades have been childishly defensive: this is junk, beneath us, no substitute for “re…

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