Strange Loop

Strange Loop

AI Signal: The Form Factor Wars Begin

OpenAI buys Jony Ive’s IO for $6.5B to create AGI-native devices — and everyone should be nervous, especially Apple.

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Adam Cunningham
May 22, 2025
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What Happened

As predicted (!!), OpenAI has acquired IO, the design startup founded by Jony Ive, in a $6.5 billion all-stock deal — its largest ever. The goal? To develop a “new family of products” for the AGI age — devices that don’t just host intelligence, but embody it.

  • Jony Ive’s team (ex-Apple hardware/design leadership) will now build AI-native hard…

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