Strange Loop

Strange Loop

AI Signal: The Web Is Dying, and We’re Training the Killer

How click-throughs collapsed, prompts replaced provenance, and Google started cannibalising the internet it built. Welcome to the interface era.

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Adam Cunningham
May 16, 2025
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Most Important Signal of the Week

For the first time in 22 years, Google search usage declined on Safari, as disclosed by Apple’s Eddy Cue during Google’s antitrust trial. Cue attributed the fall directly to the rise of generative AI tools like ChatGPT, Perplexity, and Gemini.

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What does it mean?

The market wiped $150 billion off Google’s valuation in respo…

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