Cinema Isn’t Dead. But the Conversation About It Should Be.

System Studies: Cinema (Pt 1 of 4). This is a four-part deep dive expanding on my CineEurope 2025 keynote.

Welcome to System Studies: Cinema. This is a four-part deep dive expanding on my CineEurope 2025 keynote, “The Enemy Isn’t AI or Streaming — It’s Holding On To Attention.”

This series examines the structural forces reshaping theatrical cinema, not as a format in decline, but as a system misread. If you care about culture, signal, or the future of shared …