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Cinema Isn’t Dead. But the Conversation About It Should Be.

Cinema Isn’t Dead. But the Conversation About It Should Be.

System Studies: Cinema (Pt 1 of 4). This is a four-part deep dive expanding on my CineEurope 2025 keynote.

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Adam Cunningham
Jun 17, 2025
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Cinema Isn’t Dead. But the Conversation About It Should Be.
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Welcome to System Studies: Cinema. This is a four-part deep dive expanding on my CineEurope 2025 keynote, “The Enemy Isn’t AI or Streaming — It’s Holding On To Attention.”

This series examines the structural forces reshaping theatrical cinema, not as a format in decline, but as a system misread. If you care about culture, signal, or the future of shared …

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