Culture After the Middle

AI is scaling the defensible, recognisable, cowardly middle the industry had already built.

Let’s skip the robot-apocalypse foreplay.

Believe it or not, the interesting thing about AI and culture is not whether a model can write a passable scene, generate a passable image, fake a passable campaign idea, or produce a passable treatment for a streaming thriller about a woman with secrets.

Of course it can.

We should actually be talking about the fr…