HBO + MILF Manor = A Cautionary Tale

In which HBO, the cultural gold standard of television, was briefly renamed after a discontinued deodorant and forced to share an app with Looney Tunes and abscess drainage videos.

April 8, 2022
Somewhere in Burbank, someone signed off on a $43 billion merger and thought: You know what HBO needs? A brand refresh that makes it sound like a router.

Thus, Max was born. A name that could plausibly belong to a labradoodle, a 24-year-old product manager with a ring light addiction, or a discontinued men’s body spray from the early 2000s. …