Strange Loop

Strange Loop

The 2026 Strange Loop Culture Index

From the death of the middle to the rise of the micro. A forecast of the winners and losers of the next three years.

Adam Cunningham's avatar
Adam Cunningham
Dec 05, 2025
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👋🏼 to those joining from Content London. What a week, eh?

Also, are you going to be in Bangkok next week for CineAsia? Me, too. Say hi.

Culture is the ultimate strange loop

In systems theory, a “strange loop” is a hierarchy that violates the laws of physics: you move upwards through a system, only to find yourself back where you started.

Culture is exact…

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