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The Most Photographed Town in America: Palm Springs and the Forever-Vibe
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The Most Photographed Town in America: Palm Springs and the Forever-Vibe

Once a hideaway for closeted stars and curated privacy, Palm Springs became a prototype for the content economy—designed for the lens, rehearsed for the feed.

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Adam Cunningham
Apr 01, 2025
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The Most Photographed Town in America: Palm Springs and the Forever-Vibe
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It’s 10:07 a.m. The pool water hasn’t yet gone full shimmer, but it’s close. The mountains behind me are performing their usual miracle—jagged, silent, perfect. And just a few feet away, a woman in a tan bikini is cycling through her ninety-seventh pose while her boyfriend adjusts the angle, the exposure, the God-light. She’s not on holiday. She’s in pr…

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