They Came, They Posed, They Conquered
System Studies: Travel. Pt 4: A memetic taxonomy of the six influencer archetypes who flattened travel into content
A recent survey found that 86% of travellers choose their destination based on what they’ve seen on social media.
40% of millennials admit their top criterion is “Instagrammability.”
Gen Z? They’re even more honest: 43% say they pick trips based on how good they’ll look on TikTok.
We’ve gone from wanderlust to content strategy.
