TV Is a Behaviour: What Netflix’s Podcast Bet Reveals About the Future of Television
The bigger lesson in Netflix podcasts is not whether audio can work on TV, but how the living room is starting to reward behavioural fit over legacy format.
👋🏼 Greetings from LAX after a (very) busy week in LA and before heading to Vancouver for a (very) busy week at TED. If you’ll be at TED next week, say 👋🏼 back.
People are asking whether Netflix can make podcasts work. Fair question. It’s just smaller than the important one hiding inside the data. What the early numbers really illuminate is not about…
