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What’s Left When Cinema's Moats Collapse?

What if cinema’s strength was never content, but containment? On moats, meaning, and why theatrical still engineers memory in a world that flattens everything.

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Adam Cunningham
Jun 24, 2025
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Welcome back to System Studies: Cinema, a four-part series expanding on my CineEurope 2025 keynote, “The Enemy Isn’t AI or Streaming — It’s Holding On To Attention.” A special thanks to ScreenDaily for the positive coverage of the keynote and an awkward thanks…? to Variety for calling me a “critical friend of the industry”. (LOL)

Before we get to part 2 …

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