Welcome back to System Studies: Cinema, a four-part series expanding on my CineEurope 2025 keynote, “The Enemy Isn’t AI or Streaming — It’s Holding On To Attention.” A special thanks to ScreenDaily for the positive coverage of the keynote and an awkward thanks…? to Variety for calling me a “critical friend of the industry”. (LOL)
Before we get to part 2 …


