Your brand: It’s Giving Fetch

Brat Summer wasn’t a trend. It was ignition. On cultural energy, meme velocity, and why most campaigns collapse while fandoms do the real marketing.

May 13, 2025

∙ Paid

Special announcement: I’ve got two keynotes ahead - On Sale Live (how live experiences have become the most powerful cultural currency in the attention economy) and CineEurope (Cultural ignition through theatrical reinvention). Send me a message and say hi. Would love to see you in person.

Prelude

I hate marketing.

Not in the casual, performative “I hate …

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