Your brand: It’s Giving Fetch
Brat Summer wasn’t a trend. It was ignition. On cultural energy, meme velocity, and why most campaigns collapse while fandoms do the real marketing.
Special announcement: I’ve got two keynotes ahead - On Sale Live (how live experiences have become the most powerful cultural currency in the attention economy) and CineEurope (Cultural ignition through theatrical reinvention). Send me a message and say hi. Would love to see you in person.
Prelude
I hate marketing.
Not in the casual, performative “I hate …
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