Strange Loop

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Strange Loop
Strange Loop
Cinema Only Matters If It Moves Something

Cinema Only Matters If It Moves Something

Why the future of cinema is about what gets felt enough to spread and why theatrical isn’t a delivery slot but a signal ignition system.

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Adam Cunningham
Jul 11, 2025
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Strange Loop
Strange Loop
Cinema Only Matters If It Moves Something
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Welcome to the final chapter of System Studies: Cinema, a four-part Strange Loop series expanding on my CineEurope 2025 keynote, “The Enemy Isn’t AI or Streaming — It’s Holding On To Attention.”

So far, we’ve covered the collapse:

  • Part 1: The story broke — not the format

  • Part 2: The moats eroded — and something stranger was revealed underneath

  • Part 3: The f…

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