Strange Loop

Strange Loop

Cinema Only Matters If It Moves Something

Why the future of cinema is about what gets felt enough to spread and why theatrical isn’t a delivery slot but a signal ignition system.

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Adam Cunningham
Jul 11, 2025
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Welcome to the final chapter of System Studies: Cinema, a four-part Strange Loop series expanding on my CineEurope 2025 keynote, “The Enemy Isn’t AI or Streaming — It’s Holding On To Attention.”

So far, we’ve covered the collapse:

  • Part 1: The story broke — not the format

  • Part 2: The moats eroded — and something stranger was revealed underneath

  • Part 3: The f…

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