THE ATTENTION ECONOMY

The real OS behind every trend, product, politic, fandom, collapse, and campaign.

A quick programming note:

• Tomorrow drops the final instalment of System Studies: Cinema (catch up on parts 1, 2, and 3 if you missed them).

• Next week, the System Studies: Travel series wraps with Where Not to Go Next: The 2025–2030 Collapse Watchlist — a breakdown of global travel decay using geotag velocity, influencer clustering, hashtag growth, and bra…