Strange Loop

Strange Loop

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How Spotify, Grindr and Uber Make Their Predictions Come True

The systems measuring us have started deciding what is allowed to happen next.
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Not Every Idea Needs an Audience
May 6 • Adam Cunningham
A personal update
Mar 24 • Adam Cunningham
On Happiness: 21 Things I’ve Learned by 42
May 28, 2025 • Adam Cunningham
The Most Photographed Town in America: Palm Springs and the Forever-Vibe
Apr 1, 2025 • Adam Cunningham
Special Announcement: I’m Keynoting CineEurope
Jun 11, 2025 • Adam Cunningham

Recent posts

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Culture After the Middle
AI is scaling the defensible, recognisable, cowardly middle the industry had already built.
Jul 8 • Adam Cunningham
A24 Found the Backrooms. The Internet Built Them.
The lesson is what happens when a world is built by the internet before anyone owns the movie.
Jun 15 • Adam Cunningham
Broadway Discovers Socialism, Keeps the Prices
The Tonys were lovely. Now can we talk about why taxpayers are being asked to subsidise a business model that rarely benefits the public?
Jun 13 • Adam Cunningham
The Nipple Is Optional Now
From Nipplegate to Google’s briefing layer, the internet has learned to clip, query and summarise culture before we ever arrive at the thing itself.
May 27 • Adam Cunningham
Strange Loop
Strange Loop
Essays on AI, identity, attention, and culture. Signal over noise, from cinema and travel collapse to the new rules of the attention economy.
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