About

Strange Loop is written for people who make culture and are reckoning with how AI, algorithms, and accelerating systems are reshaping the industries they work in.

I write for creatives and the executives around them across:

• Film, TV, and streaming

• Gaming

• Museums, exhibitions, and contemporary art

• Sports and live entertainment

• Travel, hospitality, and tourism

• And whatever else culture mutates into next

Topics include:

• Why Theatrical Cinema No Longer Commands Instant Attention

• A Mid-Year Report on AI, Jobs, and the Cultural Economies

• The Most Photographed Town in America: Palm Springs and the Forever-Vibe

• HBO + MILF Manor = A Cautionary Tale

• Every Era Gets the Kink It Deserves

• Charli XCX: Your brand, it’s giving fetch

• The Strange Economics of Members' Clubs

• The Platform Formerly Known as Coachella

• GTA IV: The Biggest Entertainment Release in the World Just Got Delayed — And Everyone in Culture Should Be Paying Attention

• What Really Happens When a Place Goes Viral

• Men Looking at Men Looking at Themselves

If you build IP, sell experiences, or decode meaning for a living, you’re already in the loop.

Who I Am

I’m Adam Cunningham — a strategist, writer, and executive working at the intersection of AI, culture, and human systems. I live in London, work globally, and split my time between building tools for clients and unbuilding assumptions for myself.

You may know me from:

• Leading strategy and product across entertainment, culture, and lifestyle brands

• Developing AI-powered tools for creative industries

• Speaking on stages from LA and NYC to London and Singapore

• Or maybe from Variety, Screen Daily, BAFTA, or C21 to name a few.

Membership

Free subscribers receive select essays and updates.

Paid subscribers get:

• Full access to all essays, experiments, and marginalia

• Occasional member-only salons and private threads

• Early access to new projects, tools, and collaborations

Founding members support the deeper work — and gain access to more direct dialogue.

Why Subscribe?

Because you feel it too: the world is changing faster than our frameworks. And meaning — not mind — may be our last true edge.

If that resonates, you’re already in the loop.