About Strange Loop
Strange Loop is a space for explorations at the intersection of AI, culture, identity, and meaning — in an age of accelerating systems and collapsing certainties.
This is not a tech blog. It’s not academic theory. And it’s definitely not breathless futurism.
Instead, Strange Loop is a dispatch for the intellectually restless — a place for people asking better questions as the world gets noisier, faster, and more synthetic. It’s where I work out the ideas that don’t fit neatly into a client deck, a keynote talk, or a dinner conversation.
Expect writing on:
How machine logic reshapes selfhood and desire
What cultural collapse looks like from inside the algorithm
Identity as infrastructure — and performance
AI as mirror, myth, oracle, and ghost
The aesthetics of resistance in a quantified world
Sometimes it’s an essay. Sometimes it’s a fragment. Sometimes it’s marginalia — notes scribbled at the edges of books, systems, and cultural debris.
Who I Am
I’m Adam Cunningham — a strategist, writer, and executive working at the intersection of AI, culture, and human systems. I live in London, work globally, and split my time between building things for clients and unbuilding assumptions for myself.
You may know me from:
Leading strategy and product across entertainment, arts/culture and lifestyle brands
Developing AI-powered tools for creative industries
Speaking on stages from LA and NYC to London and Singapore
Or from Substacks I probably haven’t written yet
This publication isn’t about having answers — it’s about thinking in public, resisting certainty, and finding meaning in recursion.
Membership
You can read select pieces for free. But paid subscribers get:
Full access to all explorations, essays, and experimental formats (audio, video, models, experiments)
Marginalia — intimate, fragmentary notes on culture, systems, and selfhood
Occasional member-only threads or salons
A front-row seat to future work, collaborations, and weirdness
Founding members go one level deeper — supporting the intellectual and creative expansion of Strange Loop and gaining access to more direct conversations.
Why Subscribe?
Because you feel it too: the world is changing faster than our frameworks. And meaning — not mind — may be our last true edge.
If that resonates, you’re in the right loop.
