Strange Loop

How Spotify, Grindr and Uber Make Their Predictions Come True

The systems measuring us have started deciding what is allowed to happen next.

Jul 11 • Adam Cunningham

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Culture After the Middle

AI is scaling the defensible, recognisable, cowardly middle the industry had already built.

Jul 8 • Adam Cunningham

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June 2026

A24 Found the Backrooms. The Internet Built Them.

The lesson is what happens when a world is built by the internet before anyone owns the movie.

Jun 15 • Adam Cunningham

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Broadway Discovers Socialism, Keeps the Prices

The Tonys were lovely. Now can we talk about why taxpayers are being asked to subsidise a business model that rarely benefits the public?

Jun 13 • Adam Cunningham

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May 2026

The Nipple Is Optional Now

From Nipplegate to Google’s briefing layer, the internet has learned to clip, query and summarise culture before we ever arrive at the thing itself.

May 27 • Adam Cunningham

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Attention, professionally anxious media people.

BANFF Needs Your Worst Thought

May 23 • Adam Cunningham

At Cannes Film Festival, Everyone Is Painting Blue Boats

Cinema cannot de-risk itself into the expensive average

May 16 • Adam Cunningham

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AI Is Coming for the Middle

The barbell economy of everything has arrived, including the self.

May 10 • Adam Cunningham

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Not Every Idea Needs an Audience

A personal invitation to the evolution of Strange Loop

May 6 • Adam Cunningham

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April 2026

TED 2026 and the Fight for the Human

Nine ideas from this year’s conference on love, work, attention, community and the things that start to matter more when everything else gets faster…

Apr 19 • Adam Cunningham

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TV Is a Behaviour: What Netflix’s Podcast Bet Reveals About the Future of Television

The bigger lesson in Netflix podcasts is not whether audio can work on TV, but how the living room is starting to reward behavioural fit over legacy…

Apr 10 • Adam Cunningham

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March 2026